hyperlative.com | signal vs. noise in distributed media

All posts published in October 2009:

Being For The Benefit Of Mr Kaplan

Derek Powazek on Search Engine Optimisation

Here’s a trio of great posts, in sequence, by seasoned developer and publisher Derek Powazek on the black art of search engine optimisation. Spammers, Evildoers, and Opportunists SEO FAQ The Green Hair Theory Together they form an excellent example of network effects in action, along with commentary on those effects by the author. You might [...]

Google CEO Eric Schmidt on Newspapers and Journalism

Very interesting in-depth interview with Eric Schmidt by Danny Sullivan.

New Business Models for News

Very entertaining video of a speech by veteran tech journalist and broadcaster Leo Laporte, creator of This Week in Tech and its podcast network, to the Online News Association focussed on business models for new media companies. Synopsis: they need to be targeted at precisely-defined and highly-engaged niche audiences rather than large, loosely-determined, often indifferent [...]

Veronica Belmont’s Finest Hour (at Mahalo Daily :)

Viral Marketing Embodied

For those who didn’t see this two years ago, here’s an anniversary reminder of just how powerful a sixty second video can be.