All posts published in October 2009:
Derek Powazek on Search Engine Optimisation
Here’s a trio of great posts, in sequence, by seasoned developer and publisher Derek Powazek on the black art of search engine optimisation. Spammers, Evildoers, and Opportunists SEO FAQ The Green Hair Theory Together they form an excellent example of network effects in action, along with commentary on those effects by the author. You might [...]
Google CEO Eric Schmidt on Newspapers and Journalism
Very interesting in-depth interview with Eric Schmidt by Danny Sullivan.
New Business Models for News
Very entertaining video of a speech by veteran tech journalist and broadcaster Leo Laporte, creator of This Week in Tech and its podcast network, to the Online News Association focussed on business models for new media companies. Synopsis: they need to be targeted at precisely-defined and highly-engaged niche audiences rather than large, loosely-determined, often indifferent [...]
Viral Marketing Embodied
For those who didn’t see this two years ago, here’s an anniversary reminder of just how powerful a sixty second video can be.
About
Martin Redfern filters out the hype around online social media to relay clear signals without all that distorting noise.















