Very high quality for a two-minute promo spot, which begs the question: since when did Google, a business built on the leading edge of network effects, need to advertise?
All posts written by Martin Redfern:
All At Sea In Web Water Metaphors
In the beginning we surfed the web but now a tsunami of crowd-sourced content threatens to overwhelm our craft. Should we plunge headlong into the waves and hope to remain bouyant in the social media storm or head for maven haven on the mountain top? The web is awash with water metaphors, from streaming video [...]
Chris Messina on The Death of the URL
Chris Messina has published a passionate and beautifully-illustrated post about the tension between what Jonathan Zittrain describes as generative and tethered net applications, represented by Neo’s Cartesian dilemma. How insidious is the slide towards ease of use inside walled gardens such as Facebook and the iPhone? And how many users truly take the red pill [...]
Derek Powazek on Search Engine Optimisation
Here’s a trio of great posts, in sequence, by seasoned developer and publisher Derek Powazek on the black art of search engine optimisation. Spammers, Evildoers, and Opportunists SEO FAQ The Green Hair Theory Together they form an excellent example of network effects in action, along with commentary on those effects by the author. You might [...]
Free As In Business Model?
A review of Free: The Future Of A Radical Price by Chris Anderson. Chris Anderson is Editor-in-Chief of the US edition of Wired magazine, a post he has held since 2001, and is also author of 2006 best-seller The Long Tail: How Endless Choice Is Creating Unlimited Demand. His latest foray into the lucrative non-fiction [...]
Google CEO Eric Schmidt on Newspapers and Journalism
Very interesting in-depth interview with Eric Schmidt by Danny Sullivan.
Google Press Centre Twitter Directory
A useful resource for those at the intersection of Twitter and web tech journalism. And who could belong to one set without also belonging to the other?
Google Wave
It’s now a month since 100,000 of the hottest invites since gmail went out and Google’s new-born made the transition from sandbox cot to dedicated server nursery. So what is Google Wave really all about? First of all, despite the way it was pitched on initial launch, Wave is not simply a replacement for instant [...]
Jaron Lanier On The Dangers Of Digital Collectivism
Jaron Lanier spoke at The RSA on 1 February 2010 to promote his new book You Are Not A Gadget: A Manifesto. This is essential reading for anyone involved with the online world. It takes a refreshingly honest look at the first generation of web applications and the way the web has evolved. Check out [...]
About
Martin Redfern filters out the hype around online social media to relay clear signals without all that distorting noise.















