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In a radio interview broadcast last week, debut novelist Natasha Solomons discusses the best way for authors to promote their books with publishing consultant Damian Horner.

She makes effective use of online social media to promote her work with a stylish blog, an active twitter habit and a regularly-updated Facebook page, and is embarking on an attempt to break the world record for book events.

She even gets requests from Australia for book club appearances via Skype.

Damian Horner’s sobering statistic, that the average author only makes £4,500 per annum from writing, doesn’t lead to despair in this positive account of personal marketing strategies for contemporary content creators.