In the beginning we surfed the web but now a tsunami of crowd-sourced content threatens to overwhelm our craft. Should we plunge headlong into the waves and hope to remain bouyant in the social media storm or head for maven haven on the mountain top? The web is awash with water metaphors, from streaming video [...]
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Marketing Masterclass For Contemporary Content Creators
[Audio clip: view full post to listen] In a radio interview broadcast last week, debut novelist Natasha Solomons discusses the best way for authors to promote their books with publishing consultant Damian Horner. She makes effective use of online social media to promote her work with a stylish blog, an active twitter habit and a [...]
The Slippery Slope Of Facebook Personal Privacy
Matt McKeon has created an instructive graphic comparison of changes to Facebook’s default profile settings since 2005. The transition between relative and a more or less complete lack of privacy is easy to grasp in this form, and much easier to understand than the labyrinthine multi-page Facebook terms and conditions, or even the manual privacy [...]
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Martin Redfern filters out the hype around online social media to relay clear signals without all that distorting noise.
