Very high quality for a two-minute promo spot, which begs the question: since when did Google, a business built on the leading edge of network effects, need to advertise?
All posts tagged with marketing:
Free As In Business Model?
A review of Free: The Future Of A Radical Price by Chris Anderson. Chris Anderson is Editor-in-Chief of the US edition of Wired magazine, a post he has held since 2001, and is also author of 2006 best-seller The Long Tail: How Endless Choice Is Creating Unlimited Demand. His latest foray into the lucrative non-fiction [...]
Marketing Masterclass For Contemporary Content Creators
[Audio clip: view full post to listen] In a radio interview broadcast last week, debut novelist Natasha Solomons discusses the best way for authors to promote their books with publishing consultant Damian Horner. She makes effective use of online social media to promote her work with a stylish blog, an active twitter habit and a [...]
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Martin Redfern filters out the hype around online social media to relay clear signals without all that distorting noise.
