hyperlative.com | signal vs. noise in distributed media

All posts tagged with network effects:

All At Sea In Web Water Metaphors

In the beginning we surfed the web but now a tsunami of crowd-sourced content threatens to overwhelm our craft. Should we plunge headlong into the waves and hope to remain bouyant in the social media storm or head for maven haven on the mountain top? The web is awash with water metaphors, from streaming video [...]

Derek Powazek on Search Engine Optimisation

Here’s a trio of great posts, in sequence, by seasoned developer and publisher Derek Powazek on the black art of search engine optimisation. Spammers, Evildoers, and Opportunists SEO FAQ The Green Hair Theory Together they form an excellent example of network effects in action, along with commentary on those effects by the author. You might [...]

Free As In Business Model?

A review of Free: The Future Of A Radical Price by Chris Anderson. Chris Anderson is Editor-in-Chief of the US edition of Wired magazine, a post he has held since 2001, and is also author of 2006 best-seller The Long Tail: How Endless Choice Is Creating Unlimited Demand. His latest foray into the lucrative non-fiction [...]

Google Vader

A partisan but pretty polemic comparing the search giant’s apparently insatiable monopolistic drives to those of a well-known authoritarian despot. Hosted on whose servers for free?

Jaron Lanier On The Dangers Of Digital Collectivism

Jaron Lanier spoke at The RSA on 1 February 2010 to promote his new book You Are Not A Gadget: A Manifesto. This is essential reading for anyone involved with the online world. It takes a refreshingly honest look at the first generation of web applications and the way the web has evolved. Check out [...]

Marketing Masterclass For Contemporary Content Creators

[Audio clip: view full post to listen] In a radio interview broadcast last week, debut novelist Natasha Solomons discusses the best way for authors to promote their books with publishing consultant Damian Horner. She makes effective use of online social media to promote her work with a stylish blog, an active twitter habit and a [...]